Why is Facebook Advertising Important?
Facebook advertising is one of the most effective ways to grow your business online. The leading social media site boasts over 2 billion active users, with users spending several hours per week on their platform. It is also one of the most cost-effective forms of advertising in the modern era. The CPM, or cost per thousand impressions, on Facebook ranges from $5-10. This means that you can literally spend less than $10 and reach over 1,000 people. Facebook advertising presents the opportunity for businesses of all sizes to reach their desired audience and sell directly to them. Businesses who leverage Facebook ads successfully can significantly grow their business in a predictable, measurable fashion. Because of this, Facebook advertising is fundamental to the success of business owners who wish to grow quickly.
How are we going to help you grow your company?
1 – Facebook Ads Discovery
In order to help your business with Facebook advertising, we will need to learn more about you. Specifically, what makes your business unique and your overall advertising goals. If you have ran ads in the past, we will take a look at prior campaigns to determine what is working versus what is not. We will conclude our discovery process through delivering a comprehensive strategy that outlines how we plan to move forward.
2 – Facebook Ad Development
The next step is to begin developing your Facebook advertisements. Our agency will write the Facebook advertising copy, headlines, and descriptions that will appear in your ads. We will also include creative in your ads, such as high-quality imagery or simple graphics to attract eyeballs to your ads. You will have the opportunity to review all deliverables from our Facebook Advertising Agency prior to going live.
3 – Facebook Ad Optimization
Once ads are approved in running, the real magic begins. We generally start your campaign with up to 10 ads to start, and we consistently monitor the progress of those ads. As time progresses, we begin to see a trend within your ads that highlight high-performing ads and low-performing ads. The specialists at our Facebook agency will be analyzing the performance data and making changes to your campaign to improve the performance over time.
4 – Facebook Monitoring
A major benefit of working with a Facebook advertising agency is that you can count on having an extra pair of eyes. As a business owner, you likely do not have time to monitor, minimize errors, and optimize your campaign. As a component of our service, we will manage your Facebook ads for you and monitor it on a consistent basis. We will keep an eye on your ad budget, and attempt to minimize errors by as much as possible.
5 – Facebook Reporting
Each month, our Facebook advertising agency will deliver a comprehensive report to you. This report will highlight your overall results, and help you understand the status of your Facebook advertising campaign. You will also have the opportunity to speak us about your campaign on a biweekly or monthly basis to ensure that we are on the right page